Are Leads Flowing Smoothly Through Your Pipeline?
Or Leaking Out the Joints
You know that promoting and selling your equipment in the wastewater industry is a complex process. With many decision makers and influencers, it's more like a complex manifold than a straight run of pipe, and if you don't address the concerns of all these "connections", there's potential for your leads to "leak" out the joints.
Seal the joints with marketing materials that target decision makers
With the proper sales materials, that speak to the concerns of these varied stakeholders and decision makers, you can seal each of these joints and raise the percentage of your leads that reach the desired goal, a sale of your equipment.
I know your market, I know your clients.
Your marketing materials must address the needs of all your customers' decision makers. For the industrial water and wastewater market, that may be the utilities manager and plant manager. But for the municipal market, it may be a broad committee of influencers - from the utilities board’s concern over budget and price, to the maintenance department’s concern over ease of servicing, servicing costs and training requirements, to the engineering department’s concern for reliability, and energy costs – just to name a few.
I think and speak engineering. As an engineer, I understand our industry, all its acronyms, how the process flow works, how your product fits into the overall treatment and contributes to project success.
I can communicate with your engineers, ask the questions your clients' engineers will ask, get the information they will need to choose you for their equipment. I will thoroughly research your product - and your competitors, to be sure I have all the concerns and differentiating features and benefits covered.
I know how to write.
I am an experienced content writer. Throughout my career, even as a consultant, I have always been the go-to writer whenever any of my employers wanted a report written or a technology evaluated. I enjoy evaluating the sales process, and developing creative ways to make the necessary points to move the process forward.
But I have gone further, studying business to business marketing principles, honing my craft of persuasion, of educating, of addressing the technical concerns of your clients. Put simply, as a content writer, I can craft that technical knowledge into compelling content that will educate and persuade your prospects, and ultimately sell your product.
Clearly, Concisely, Completely
I put into words what your engineers put into the design.
As your clients, at all levels, are given the information they need, as their concerns are addressed, they are able to make an informed decision - a decision to buy your product.
You're Ready for Materials that Speak to YOUR Targeted Clients?
Great! Give me a call or send me an email and let's get started!
