Does your website reflect your pivotal role?
- Does it showcase your excellent service?
- Your responsiveness?
- Your service after the sale?
Is your extensive inventory highlighted, and how this can provide quick turn around in the event that replacement of a component is needed? What about your repair and rehabilitation services? Do you service the pumps you sell for instance, or have components on-hand for those times when lightning fries the SCADA of one of your clients?
Are you available to help a client calibrate the chemical feed, or to trouble shoot a process that isn't performing quite as expected?
These services and this expertise is vital to client satisfaction, which translates into sales. When your potential clients know that they will have follow up, that you are committed to them and their success, the investment in your equipment is made much easier.
Use Success Stories to Demonstrate what YOU Contribute!
Success Stories are most effective in building credibility and highlighting your outstanding customer service. You know that you go the extra mile to be sure your part of the project is a success. And that makes the manufacturers you represent look great, makes them successful as well. But do you have success stories or case studies that demonstrate your dedication? Your reliability? Your commitment?
YOUR CLIENTS NEED TO KNOW WHAT YOU OFFER!
Your potential clients need to know all that you offer, and if your website does not highlight these services, you may find the project going to one of your competitors.
Our Industry is Changing....
In years past, your long relationships with the engineers in your territory were the key to your success. But with mergers and acquisitions, those alliances may not hold, and you may find yourself having to prove yourself all over again to a new set of decision makers. In the past, you could rely on the fact that the consulting engineers were the primary gate keepers. When everything was Design-Bid-Build (DBB), you make the contacts with the engineers who spec the equipment, made sure you were listed, if possible, had the spec written around your equipment. And then you contacted the contractors when the project hit the streets.
But today, the landscape is shifting. There are alternate delivery mechanisms that are changing how a project might be implemented. Increasingly you are working with contractors, possibly from out of state, during the during equipment procurement on Design-Build (DB) projects, or with as the liaison between a private capital and operations group and the public utility as part of a Private Public Partnership (P3). You may not know your potential clients, the out of state contractors and their engineering partners. They will be relying on your website more than ever to evaluate your product line, your service, and your ability to deliver.
If you are ready....
to have your website reflect all you contribute to project success, give me a call. I will work with you to develop web content that highlights all your capabilities and sets you apart as the go to rep. Contact me now.