The recent (March 2015) edition of Water World contained an intriguing article in the Waste Water Equipment Manufacturer’s Association (WWEMA) Corner entitled The Sales Rep: Part 1: Are We Facing the Extinction of Our Industry’s Most Iconic and Misunderstood Players? (http://www.waterworld.com/articles/print/volume-31/issue-3/inside-every-issue/wwema-corner/the-sale-rep-part-1-are-we-facing-the-extinction-of-our-industry-s-most-iconic-and-misunderstood-players.html) In it, Louis LeBrun gave a brief history ...
“Why do I get the feeling that the article was written by the marketing department and not the engineering department.”
This was the beginning of a comment in a LinkedIn discussion about a new technology, and cuts to the heart of the challenge for marketing to water and wastewater engineers. ...
Some things just get stuck in your head and you can’t shake them. Here I am, four and a half months after WEFTEC 2014 and I keep coming back to the keynote address at the opening session. If you were there, you recall Luke Williams giving a rousing talk on ...
I am excited again this year to Walk for Water!
Every day millions of people, mostly girls and women, have to walk 3 to 6 miles daily just for water, carrying back as many gallons as their strength can manage. Most of the time, the water they can find is ...
Happy World Water Day everyone! This is the day we celebrate Water and also acknowledge that we have a long way to go to serve the needs of all that require this most precious life giving substance. Even here in the US, we have folk who do not have access ...
Just got back from the South Carolina Environmental Conference, our local WEA/AWWA conference. It was great meeting again with peers, catching up on what is happening in their areas, what projects they are working on. But what I found most helpful was meeting and talking with water and wastewater treatment ...
The National Association of Water Companies (NAWC) and the U.S. Chamber of Commerce have announced a partnership to mobilize the grass roots to address the drinking water and clean water (wastewater) infrastructure needs. Named Water Is Your Business, the initiative will promote the understanding that our vitality is dependent upon ...
Last week, the AWWA came out with a comprehensive study called Buried No Longer: Confronting America's Water Infrastructure Challenge. The report's conclusions are startling but not unexpected. We in the water industry have known for a long time that we have a severely aging infrastructure, and that it needs attention. ...
"I highly recommend Janet for her writing services. Wachs Water Services has worked with Janet on numerous projects from press releases and enews stories to in-depth industry articles. She is a pleasure to work with and her process is effective and easy to follow. We appreciated the time Janet took to understand our business and the value our services provide to our clients. For the water industry there is no learning curve when working with Janet, she is highly knowledgeable in regards to all water industry issues. Janet is able to take direction and ask pointed questions which enable her to always deliver a compelling story."
Jennifer Wade
Sales and Marketing Manager
Wachs Water Services
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