In 2010, a study by Eccolo Media determined that “84% of businesses find white papers either moderately or extremely influential in their buying decisions.” The low key, no-hype format makes them an excellent method for explaining complex, technical ideas. A carefully crafted white paper can be an extremely effective tool to educate and persuade.
Your technology provides a new and better solution to a water or wastewater industry problem. Let me help educate the industry on your solution and establish your company as a thought leader and innovator.
Other services offered:
- SUCCESS STORIES/CASE STUDIES: As effective credibility builders, case studies are excellent ways to present your successes. I will work with you to determine the best case to use. I will then interview your client, spotlighting how your product helped them achieve their goals.
- WEBPAGES: Webpages have only seconds to capture your client’s attention and direct them where they need to go for more information. I will provide clear, concise pages and appropriate links that lead your clients through to the information they need.
The content should also address the internet realities of search engines and keyword optimization. I will research the keywords that your clients will use and incorporate this information into content that will address your client’s needs.
- ARTICLES: Trade magazine articles are great vehicles for establishing thought leadership and staying in front of your clients with information they need.
- BROCHURES, SALES SHEETS, FEATURES/BENEFITS: Whether downloadable from your website or used by your field reps, your brochures and sales sheets must clearly present the features and benefits of your product. I can work with your engineers to produce quality materials that are technically accurate – yet persuasive enough to differentiate you from your competition.
- VIDEO SCRIPTS: Video is everywhere. Instructive videos, product demonstrations, video case studies – all are great ways to get your message to your clients in a memorable way. I can help you create a video script that will tell your story succinctly and position your product or service as the obvious choice.
Ready to get started? Tell me what you need and let's get it done!
