Author Archives: janet

Do You REALLY KNOW Your Prospects?

Published on September 12, 2016 by

It is the cardinal rule, the first commandment of marketing:  know your prospect.  But in the water and wastewater industry, who exactly are the decision makers?  Who is your prospect?

Most marketing materials are written for the consulting engineer.

But is that the only one you need ...

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Equipment Reps – Vital Link or Relic of Bygone Era?

Published on April 2, 2015 by

The recent (March 2015) edition of Water World contained an intriguing article in the Waste Water Equipment Manufacturer’s Association (WWEMA) Corner entitled The Sales Rep: Part 1: Are We Facing the Extinction of Our Industry’s Most Iconic and Misunderstood Players? (http://www.waterworld.com/articles/print/volume-31/issue-3/inside-every-issue/wwema-corner/the-sale-rep-part-1-are-we-facing-the-extinction-of-our-industry-s-most-iconic-and-misunderstood-players.html) In it, Louis LeBrun gave a brief history ...

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Engineers – Yea, we’re different

Published on April 1, 2015 by

“Why do I get the feeling that the article was written by the marketing department and not the engineering department.”

This was the beginning of a comment in a LinkedIn discussion about a new technology, and cuts to the heart of the challenge for marketing to water and wastewater engineers. ...

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Marketing Innovation

Published on February 27, 2015 by

Some things just get stuck in your head and you can’t shake them. Here I am, four and a half months after WEFTEC 2014 and I keep coming back to the keynote address at the opening session. If you were there, you recall Luke Williams giving a rousing talk on ...

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Walk for Water – Helping Water Missions International provide safe drinking water and sanitation, saving lives

Published on February 26, 2015 by

I am excited again this year to Walk for Water!

Every day millions of people, mostly girls and women, have to walk 3 to 6 miles daily just for water, carrying back as many gallons as their strength can manage. Most of the time, the water they can find is ...

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World Water Day – Dedicated to Serving ALL Water Needs

Published on March 22, 2013 by

Happy World Water Day everyone!  This is the day we celebrate Water and also acknowledge that we have a long way to go to serve the needs of all that require this most precious life giving substance.  Even here in the US, we have folk who do not have access ...

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SC Environmental Conference – Meeting Today’s Challenges, Preparing for Tomorrow

Published on March 13, 2013 by

Just got back from the South Carolina Environmental Conference, our local WEA/AWWA conference.  It was great meeting again with peers, catching up on what is happening in their areas, what projects they are working on.  But what I found most helpful was meeting and talking with water and wastewater treatment ...

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Infrastructure – Getting Needed Attention?

Published on February 18, 2013 by

The National Association of Water Companies (NAWC) and the U.S. Chamber of Commerce have announced a partnership to mobilize the grass roots to address the drinking water and clean water (wastewater) infrastructure needs.  Named Water Is Your Business, the initiative will promote the understanding that our vitality is dependent upon ...

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$1 trillion in Drinking Water Pipe Needed – What’s your market position?

Published on March 1, 2012 by

Last week, the AWWA came out with a comprehensive study called Buried No Longer:  Confronting America's Water Infrastructure Challenge.  The report's conclusions are startling but not unexpected.  We in the water industry have known for a long time that we have a severely aging infrastructure, and that it needs attention.  ...

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