The recent (March 2015) edition of Water World contained an intriguing article in the Waste Water Equipment Manufacturer’s Association (WWEMA) Corner entitled The Sales Rep: Part 1: Are We Facing the Extinction of Our Industry’s Most Iconic and Misunderstood Players? (http://www.waterworld.com/articles/print/volume-31/issue-3/inside-every-issue/wwema-corner/the-sale-rep-part-1-are-we-facing-the-extinction-of-our-industry-s-most-iconic-and-misunderstood-players.html) In it, Louis LeBrun gave a brief history ...
“Why do I get the feeling that the article was written by the marketing department and not the engineering department.”
This was the beginning of a comment in a LinkedIn discussion about a new technology, and cuts to the heart of the challenge for marketing to water and wastewater engineers. ...
Some things just get stuck in your head and you can’t shake them. Here I am, four and a half months after WEFTEC 2014 and I keep coming back to the keynote address at the opening session. If you were there, you recall Luke Williams giving a rousing talk on ...
I am excited again this year to Walk for Water!
Every day millions of people, mostly girls and women, have to walk 3 to 6 miles daily just for water, carrying back as many gallons as their strength can manage. Most of the time, the water they can find is ...
No comments